Trend Management

Name: Trend Management
Brand: Springer, Berlin
SKU: 9783662647059
Price: 40.56 EUR
Availability: InStock

How to Effectively Use Trend-Knowledge in Your Company

Автор: Jörg Blechschmidt

Език:

Корици: С меки корици

Издател: Springer, Berlin

Наличност: Външен склад

Изпращаме след 10-18 дни

40.56 € 79.32 лв

This book offers a compact introduction to the topic of trend management in companies. Fundamental d...

Информация за книгата

Автор

Jörg Blechschmidt

Език

Английски език

Корици

Книга - С меки корици

Издадена

2023

страници

116

EAN

9783662647059

Enbook ID

42754292

Издател

Springer, Berlin

Теглоt

163

Размери

148 x 210

Пълно описание

This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Най-често търсени

Categories

Authors

Publishers

Продукти

Продукти

Trend Management

How to Effectively Use Trend-Knowledge in Your Company

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също