Книга TRUSTING MOBILE PAYMENT Andrea Bauer

TRUSTING MOBILE PAYMENT

HOW THE TRUST-FACTOR FORMS THE MOBILE PAYMENT PROCESS

Автор: Andrea Bauer
Език: Английски език
Корици: С меки корици
Издател: tredition
Наличност: Външен склад
Изпращаме след 8-11 дни
10.29 20.13 лв
In this book Andrea Bauer examines the apparently simple question of the role of trust in the develo...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2017
страници
184
EAN
9783743934238
ISBN
374393423X
Enbook ID
16831429
Издател
Теглоt
201
Размери
120 x 190 x 11

Пълно описание

In this book Andrea Bauer examines the apparently simple question of the role of trust in the development and establishment of mobile payment services. The proliferation of new payment instruments was always associated with the condition of trustworthiness. Even if the form of payment has changed constantly in the past (e.g. cowrie shells, stones, coins, paper notes, plastic cards or electronic digits), the demand for trustworthiness was always an essential factor regarding its market acceptance. What trust exactly is, which functions trust has in the use of technical solutions and which aspects and determinants of trust are crucial regarding mobile payment services, Andrea Bauer will analyze in the present work.

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