Tweeting to Power

The Social Media Revolution in American Politics

Автор: Jason B. Gainous, Kevin M. Wagner

Език:

Корици: С меки корици

Издател: Oxford University Press Inc

Наличност: Външен склад

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35.06 € 68.58 лв

Online social media are changing the face of politics in the United States. Beginning with a strong...

Информация за книгата

Автор

Jason B. Gainous, Kevin M. Wagner

Език

Английски език

Корици

Книга - С меки корици

Издадена

2014

страници

208

EAN

9780199965090

ISBN

0199965099

Enbook ID

04537053

Издател

Oxford University Press Inc

Теглоt

286

Размери

235 x 155 x 14

Пълно описание

Online social media are changing the face of politics in the United States. Beginning with a strong theoretical foundation grounded in political, communications and psychology literature, Tweeting to Power examines the effect of online social media on how people come to learn, understand and engage in politics. Gainous and Wagner propose that platforms such as Facebook and Twitter offer the opportunity for a new information flow that is no longer being structured and limited by the popular media. Television and newspapers, which were traditionally the sole or primary gatekeeper, can no longer limit or govern what information is exchanged. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when and where people are informed. To establish this premise, Gainous and Wagner analyze multiple datasets, quantitative and qualitative, exploring and measuring the use of social media by voters and citizens as well as the strategies and approaches adopted by politicians and elected officials. They illustrate how these new and growing online communities are new forums for the exchange of information that is governed by relationships formed and maintained outside traditional media. Using empirical measures, they prove both how candidates utilize Twitter to shape the information voters rely upon and how effective this effort was at garnering votes in the 2010 congressional elections. With both theory and data, Gainous and Wagner show how the social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process.

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Tweeting to Power

The Social Media Revolution in American Politics

Информация за книгата

Пълно описание

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Клиенти, които купиха тази книга, купиха също