Understanding Audiences

Name: Understanding Audiences
Brand: SAGE Publications Inc
SKU: 9780761963455
Price: 44.95 EUR
Availability: InStock

Theory and Method

Автор: Andrew Ruddock

Език:

Корици: С меки корици

Издател: SAGE Publications Inc

Наличност: Външен склад

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44.95 € 87.92 лв

The history of audience research tells us that the relationship between the media and viewers, reade...

Информация за книгата

Автор

Andrew Ruddock

Език

Английски език

Корици

Книга - С меки корици

Издадена

2000

страници

208

EAN

9780761963455

ISBN

0761963456

Enbook ID

04686148

Издател

SAGE Publications Inc

Теглоt

334

Размери

159 x 233 x 12

Пълно описание

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

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Understanding Audiences

Theory and Method

Информация за книгата

Пълно описание

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