Книга Understanding Competitive Advantage Fredrik Nilsson

Understanding Competitive Advantage

The Importance of Strategic Congruence and Integrated Control

Език: Английски език
Корици: С меки корици
Наличност: Външен склад
Изпращаме след 5-8 дни
51.72 101.16 лв
This book is about competitive advantage and how it is created at the company level. It is based on...

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
2010
страници
231
EAN
9783642074134
ISBN
3642074138
Enbook ID
02265129
Теглоt
370
Размери
158 x 235 x 15

Пълно описание

This book is about competitive advantage and how it is created at the company level. It is based on the premise that the alignment of strategies and control systems affects the firm`s chances of successfully positioning itself in its chosen arena of competition. The firm is in a better position to concentrate on activities that create value for the customer if its strategies and control systems are mutually consistent and adapted to expected external demands. The authors believe that the co-ordination and integration of strategies and control systems will provide a necessary, and long-overdue, expansion of knowledge in the area. §

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