Understanding Consumer Financial Behavior

Name: Understanding Consumer Financial Behavior
Brand: Palgrave Macmillan
SKU: 9781349713431
Price: 64.56 EUR
Availability: InStock

Money Management in an Age of Financial Illiteracy

Автор: W. Fred van Raaij

Език:

Корици: С меки корици

Издател: Palgrave Macmillan

Наличност: Външен склад

Изпращаме след 10-18 дни

64.56 € 126.28 лв

Government policies, marketing campaigns of banks, insurance companies, and other financial institut...

Информация за книгата

Автор

W. Fred van Raaij

Език

Английски език

Корици

Книга - С меки корици

Издадена

2016

страници

285

EAN

9781349713431

Enbook ID

21077015

Издател

Palgrave Macmillan

Теглоt

389

Размери

148 x 210 x 217

Пълно описание

Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.

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Understanding Consumer Financial Behavior

Money Management in an Age of Financial Illiteracy

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