Книга Understanding Media Users - From Theory to Practice Tony Wilson

Understanding Media Users - From Theory to Practice

Автор: Tony Wilson
Език: Английски език
Корици: С твърди корици
Издател: John Wiley and Sons Ltd
Наличност: Външен склад
Изпращаме след 10-18 дни
121.93 238.48 лв
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2008
страници
232
EAN
9781405155663
ISBN
1405155663
Enbook ID
04955498
Издател
Теглоt
484
Размери
156 x 238 x 20

Пълно описание

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age

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