Книга Understanding Multinationals from Emerging Markets Alvaro Cuervo-Cazurra

Understanding Multinationals from Emerging Markets

Език: Английски език
Корици: С меки корици
Издател: Cambridge University Press
Наличност: Външен склад
Изпращаме след 14-21 дни
49.49 96.80 лв
Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the...

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
2015
страници
344
EAN
9781107698321
ISBN
1107698324
Enbook ID
09390275
Теглоt
510
Размери
152 x 230 x 18

Пълно описание

Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book tackles these and other fundamental theoretical questions about EMNCs. A distinguished group of researchers assesses the unique strategies and behavior of successful EMNCs, from the Chinese telecommunications firm Huawei to the Indian conglomerate Tata, to the South African beverages firm SABMiller. They address a range of topics, such as the drivers of internationalization by EMNCs; their distinctive process capabilities; how they catch up with established rivals on technology; how state ownership or business-group affiliation affects their behavior; and why they sometimes relocate their headquarters to advanced economies. This book will appeal to scholars and graduate students in global strategy and international business, as well as consultants of multinational companies, looking for state-of-the-art analysis of EMNCs.

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