Understanding Service Consumers

Name: Understanding Service Consumers
Brand: World Scientific Publishing Co Inc (USA)
SKU: 9781944659097
Price: 11.48 EUR
Availability: InStock

Автор: Jochen Wirtz

Език:

Корици: С меки корици

Издател: World Scientific Publishing Co Inc (USA)

Наличност: Външен склад

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11.48 € 22.46 лв

In services marketing, it is important to understand why customers behave the way they do. How do t...

Информация за книгата

Автор

Jochen Wirtz

Език

Английски език

Корици

Книга - С меки корици

Издадена

2017

страници

EAN

9781944659097

ISBN

1944659099

Enbook ID

19118730

Издател

World Scientific Publishing Co Inc (USA)

Теглоt

Размери

152 x 229 x 3

Пълно описание

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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