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Книга Undressing the Ad Katherine Toland Frith

Undressing the Ad

Автор: Katherine Toland Frith
Език: Английски език
Корици: С меки корици
Издател: Peter Lang Publishing Inc
Наличност: Външен склад
Изпращаме след 5-8 дни
36.05 € 70.52 лв
Undressing the Ad aims to empower readers to become media literate through the work of deconstructin...

Информация за книгата

Автор
Katherine Toland Frith
Език
Английски език
Корици
Книга - С меки корици
Издадена
2006
страници
250
EAN
9780820437552
ISBN
0820437557
Enbook ID
09373349
Издател
Peter Lang Publishing Inc
Теглоt
384
Размери
227 x 152 x 18

Пълно описание

Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.

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