User-based Innovation in Services

Name: User-based Innovation in Services
Brand: Edward Elgar Publishing Ltd
SKU: 9780857931955
Price: 210.96 EUR
Availability: InStock

Автор: Jon Sundbo, Marja Toivonen

Език:

Корици: С твърди корици

Издател: Edward Elgar Publishing Ltd

Наличност: Външен склад

Изпращаме след 14-20 дни

210.96 € 412.60 лв

This book demonstrates pioneering work on user-based service innovation using an analytical framewor...

Информация за книгата

Автор

Jon Sundbo, Marja Toivonen

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2011

страници

432

EAN

9780857931955

Enbook ID

04743071

Издател

Edward Elgar Publishing Ltd

Теглоt

764

Размери

156 x 234 x 28

Пълно описание

This book demonstrates pioneering work on user-based service innovation using an analytical framework. This approach involves understanding the needs of users, the service firms collaborating with them, and recognising the fact that users are innovators and, as such, services develop whilst in use. As well as presenting case studies, the book discusses theoretically what user-based innovation means in the context of services. Three main fields are analysed: user-based innovation in knowledge-intensive business service, user-based innovation in public services, and models and methods for structuring user-based innovation. Incorporating both an academic and analytical approach, this insightful book will be a source of inspiration for researchers in innovation and services. Graduate and postgraduate students in business administration and innovation, as well as administrators in public administrations and executive managers in service firms will also find plenty of important information in this invaluable resource.

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User-based Innovation in Services

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