UX Redefined

Name: UX Redefined
Brand: Springer International Publishing AG
SKU: 9783319210612
Price: 51.67 EUR
Availability: InStock

Winning and Keeping Customers with Enhanced Usability and User Experience

Автор: Johannes Robier

Език:

Корици: С твърди корици

Издател: Springer International Publishing AG

Наличност: Външен склад

Изпращаме след 10-13 дни

51.67 € 101.05 лв

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging...

Информация за книгата

Автор

Johannes Robier

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2015

страници

121

EAN

9783319210612

ISBN

3319210610

Enbook ID

09361503

Издател

Springer International Publishing AG

Теглоt

342

Размери

245 x 235 x 8

Пълно описание

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider. Interestingly, they build a sense of trust which is decisive towards their user experience, through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications,. It sets on a psychological perspective in understanding the customers' reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.§§

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UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

Информация за книгата

Пълно описание

Може също да ви хареса

Клиенти, които купиха тази книга, купиха също