Книга Valuing Corporate Innovation Gunther Friedl

Valuing Corporate Innovation

Strategies, Tools, and Best Practice From the Energy and Technology Sector

Език: Английски език
Корици: С меки корици
Наличност: Външен склад
Изпращаме след 8-11 дни
61.83 120.92 лв
This book presents tools for valuing and controlling corporate innovation. It combines a well-establ...

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
2018
страници
114
EAN
9783319878904
Enbook ID
21375845
Теглоt
203
Размери
155 x 235 x 8

Пълно описание

This book presents tools for valuing and controlling corporate innovation. It combines a well-established theoretical framework with case studies at Siemens that illustrate the practice of valuing and controlling innovation and underline the strong link between theoretical concepts and practical application. Innovation is a key factor determining the success of companies and since corporate innovation consumes large quantities of resources, the issue of how best to distribute these resources among different projects is crucial. For an optimal resource allocation, companies need valuation tools to assess the benefits, costs and risks of competing projects. The energy sector is an example of a market that is strongly driven by innovation, and as such the book describes the processes and the potential of digitalizing product development and outlines the valuation process for a long-term innovation project in this sector - the development of the latest Siemens gas turbine.

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