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Книга Verbandsmarketing Matthias Mono

Verbandsmarketing

Автор: Matthias Mono
Език: Немски език
Корици: С меки корици
Издател: Deutscher Universitätsverlag
Наличност: Външен склад
Изпращаме след 5-8 дни
73.95 € 144.62 лв
Dieses Buch zeigt anhand zahlreicher Beispiele, daß Marketing auch für Verbände ein erfolgverspreche...

Информация за книгата

Автор
Matthias Mono
Език
Немски език
Корици
Книга - С меки корици
Издадена
1995
страници
266
EAN
9783824462131
ISBN
9783824462131
Enbook ID
06619247
Издател
Deutscher Universitätsverlag
Теглоt
340
Размери
140 x 216 x 15

Пълно описание

Dieses Buch zeigt anhand zahlreicher Beispiele, daß Marketing auch für Verbände ein erfolgversprechendes Führungskonzept darstellt. Es werden Einflußgrößen der Verbandsarbeit analysiert und mögliche Marketingziele und -strategien vorgestellt.

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