Video Games

Name: Video Games
Brand: LAP Lambert Academic Publishing
SKU: 9783659467431
Price: 36.65 EUR
Availability: InStock

A platform for brand promotion and maximizing brand visibility

Автор: Hari Bhagirath

Език:

Корици: С меки корици

Издател: LAP Lambert Academic Publishing

Наличност: Външен склад

Изпращаме след 8-11 дни

36.65 € 71.68 лв

Video Games have evolved into a platform for human interaction. The ability to integrate with the in...

Информация за книгата

Автор

Hari Bhagirath

Език

Английски език

Корици

Книга - С меки корици

Издадена

2013

страници

EAN

9783659467431

Enbook ID

06887510

Издател

LAP Lambert Academic Publishing

Теглоt

143

Размери

150 x 220 x 5

Пълно описание

Video Games have evolved into a platform for human interaction. The ability to integrate with the internet and possibilities in gaming technology have increased the functions of video games exponentially. It is relevant to understand the significance of this medium of communication, in promoting a brand and maximizing the brand visibility. This study throws light into the role of video games as a platform for brand promotion. The study was conducted based on the content strategy of WWE's annual release of video games. This work is useful for professionals in Communications and Marketing, or anyone who may be considering to utilize video games as a platform for marketing.

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Video Games

A platform for brand promotion and maximizing brand visibility

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