Книга Wake Me Up When the Data Is Over Wendy Silverman

Wake Me Up When the Data Is Over

How Organizations Use Stories to Drive Results

Език: Английски език
Корици: С меки корици
Издател: John Wiley & Sons Inc
Наличност: Външен склад
Изпращаме след 14-21 дни
29.52 57.73 лв
This book includes real-life examples from over 70 respected organizations, small and large, represe...

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
2008
страници
320
EAN
9780470483305
ISBN
047048330X
Enbook ID
04883888
Издател
Теглоt
500
Размери
153 x 228 x 20

Пълно описание

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

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