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Книга When Co-Creation Leads to Love Melanie Oßwald

When Co-Creation Leads to Love

Intersubjectivity in Open Innovation. DE

Автор: Melanie Oßwald
Език: Английски език
Корици: С меки корици
Издател: Springer, Berlin
Наличност: Външен склад
Изпращаме след 5-8 дни
100.03 € 195.64 лв
Innovating organizations struggle to select suitable co-creators and their ideas. Co-creating market...

Информация за книгата

Автор
Melanie Oßwald
Език
Английски език
Корици
Книга - С меки корици
Издадена
2026
страници
226
EAN
9783658488895
Enbook ID
48985675
Издател
Springer, Berlin
Теглоt
245
Размери
148 x 210

Пълно описание

Innovating organizations struggle to select suitable co-creators and their ideas. Co-creating market relevance is challenging, as one's own contributions often lead to evaluation biases, such as the IKEA Effect When Labor Leads to Love, the foundation of this book. Transcending organizational boundaries requires transcending individual evaluation. Intersubjectivity is essential for this step. This work suggests using intersubjectivity as a concept for more efficient open innovation beyond individual biases. The exploratory sequential research design aims to develop a comprehensive understanding of evaluation biases and the concept of intersubjectivity in open innovation. It begins with qualitative inquiry, including a narrative literature review and expert interviews, followed by the identification and empirical testing of novel intersubjectivity-related variables through laboratory and field experiments. In addition to its theoretical implications, this book presents a typology of contexts requiring intersubjectivity and provides a working model to guide organizations and intermediaries in their co-creation practices.

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