Книга When Stereotypes Collide Ann Gordon

When Stereotypes Collide

Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns

Език: Английски език
Корици: С меки корици
Издател: Peter Lang Publishing Inc
Наличност: Външен склад
Изпращаме след 8-11 дни
30.60 59.86 лв
Stereotypes are prevalent throughout our society. Using content analytical and experimental data in...

Информация за книгата

Език
Английски език
Корици
Книга - С меки корици
Издадена
2005
страници
150
EAN
9780820461250
ISBN
9780820461250
Enbook ID
10029567
Издател
Теглоt
238
Размери
228 x 154 x 9

Пълно описание

Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.

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