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Writing on the Wall

Name: Writing on the Wall
Brand: John Wiley and Sons Ltd
SKU: 9781841120430
Price: 21.71 EUR
Availability: InStock

The Campaign for Commonsense Business

Автор: Geoff Burch

Език:

Корици: С меки корици

Издател: John Wiley and Sons Ltd

Наличност: Външен склад

Изпращаме след 10-18 дни

21.71 € 42.46 лв

This is the business book we have been waiting for. Whilst we watch in horror as the consultants, th...

Информация за книгата

Автор

Geoff Burch

Език

Английски език

Корици

Книга - С меки корици

Издадена

2002

страници

212

EAN

9781841120430

ISBN

184112043X

Enbook ID

05094544

Издател

John Wiley and Sons Ltd

Теглоt

342

Размери

229 x 154 x 15

Пълно описание

This is the business book we have been waiting for. Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch that confirms that all our fears were true.This waspish, funny and often downright vicious expose of everything from marketing to HRM and even change management leaves no stone unturned and no taboo untrampled.But this is no mere hatchet job. Writing on the Wall exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered. By facing the stark truth of poor products, difficult customers and mutinous staff, Burch is able to show, with bizarre examples such as the child with the squashed head, and hard hitting advice such as "smile or sling your hook", just how we can make success inevitable.