Agile Strategy

Name: Agile Strategy
Brand: PEARSON Education Limited
SKU: 9781292262987
Price: 24.43 EUR
Availability: InStock

How to create a strategy ready for anything

Автор: Ralph Fernando

Език:

Корици: С меки корици

Издател: PEARSON Education Limited

Наличност: Външен склад

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Agile Strategy is a practical guide for managers responsible for setting the strategic direction of...

Информация за книгата

Автор

Ralph Fernando

Език

Английски език

Корици

Книга - С меки корици

Издадена

2019

страници

256

EAN

9781292262987

ISBN

9781292262987

Enbook ID

20734476

Издател

PEARSON Education Limited

Теглоt

404

Размери

154 x 231 x 15

Пълно описание

Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility.

LEADERSHIP AND MANAGEMENT
STRATEGY
BUSINESS TRANSFORMATION

Why do we need a new book on strategy?
The pace of change is increasing, and strategic management is not keeping up. More than one in four (28%) strategic initiatives fail to meet their original goals and business intent[1], with insufficient agility identified as one of the top three barriers to successful strategy implementation[2].
The square peg of traditional strategy — vision, mission and blue-sky exercises; the separation of strategy from “implementation” — no longer fits the round hole of increasingly dynamic markets. It is time for a new approach.
How is Agile Strategy different?
Agile Strategy distinguishes itself from other strategy and agile books currently available in that it is:

Designed for large organisations: Much of the writing on agile techniques addresses start-ups or small and medium-sized enterprises (SMEs), which operate under very different constraints and freedoms. Agile Strategy is written for large organisations who want to be more agile.
Commercially-led: The approach is not a lightly airbrushed business rewrite of agile software development practices, but rather a fundamental rethinking of commercial and operational business practices.
Practical: It is anchored in innovative and robust concepts but designed as a practical “how-to” guide: a book for practitioners, written by a practitioner.
Results-focused: Whilst addressing a broad range of organisational topics, the book is grounded in the definition and delivery of measurable business benefits.

Why should I read it?
Agile Strategy offers four key benefits to its readers:

A clear framework ("RADAR")
A single, easy-to-grasp guiding principle: The Horizon
Measurable benefits
A practical approach

I hope you not only enjoy reading about this innovative new approach, but also go on to realise the full potential of your organisation by implementing it. Good luck!
Ralph Fernando
[1] Project Management Institute (2017) Pulse of the Profession
[2] The Economist Intelligence Unit (2017) Closing the Gap: Designing and Delivering a Strategy that Works"

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How to create a strategy ready for anything

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