B2B Customer Experience

Name: B2B Customer Experience
Brand: KOGAN PAGE
SKU: 9781398608511
Price: 39.23 EUR
Availability: InStock

Автор: Nicholas Hague

Език:

Корици: С меки корици

Издател: KOGAN PAGE

Наличност: Външен склад

Изпращаме след 3-6 дни

39.23 € 76.73 лв

Use this bestselling and practical guide to steer you through how to create exceptional customer exp...

Информация за книгата

Автор

Nicholas Hague

Език

Английски език

Корици

Книга - С меки корици

Издадена

2023

страници

256

EAN

9781398608511

ISBN

1398608513

Enbook ID

41392316

Издател

KOGAN PAGE

Теглоt

414

Размери

156 x 234

Пълно описание

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management.

B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment.

Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience.

Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.

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