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Книга Brand Portfolio Strategy David A Aaker

Brand Portfolio Strategy

Автор: David A Aaker
Език: Английски език
Корици: С меки корици
Издател: Simon & Schuster
Наличност: Външен склад
Изпращаме след 14-21 дни
22.41 € 43.83 лв
In this long-awaited book from the world's premier brand expert and author of the seminal work Build...

Информация за книгата

Автор
David A Aaker
Език
Английски език
Корици
Книга - С меки корици
Издадена
2020
страници
368
EAN
9781982146528
ISBN
1982146524
Enbook ID
25022392
Издател
Simon & Schuster
Теглоt
340
Размери
213 x 140 x 22

Пълно описание

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and cre

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