Consumer Tribes in Tourism

Name: Consumer Tribes in Tourism
Brand: Springer Verlag, Singapore
SKU: 9789811571527
Price: 157.47 EUR
Availability: InStock

Автор: Michael Volgger, Ross Dowling

Език:

Корици: С меки корици

Издател: Springer Verlag, Singapore

Наличност: Външен склад

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157.47 € 307.99 лв

This book adopts a collectivist perspective on special interest tourism consumption, bringing togeth...

Информация за книгата

Автор

Michael Volgger, Ross Dowling

Език

Английски език

Корици

Книга - С меки корици

Издадена

2021

страници

268

EAN

9789811571527

ISBN

981157152X

Enbook ID

38357740

Издател

Springer Verlag, Singapore

Теглоt

438

Размери

155 x 235 x 16

Пълно описание

This book adopts a collectivist perspective on special interest tourism consumption, bringing together research on 'special interest tourism' and 'niche tourism' as well as more recent research into the interdisciplinary applications of the sociological concept of neo-tribes. It promotes a shift in perspective away from special interest tourism understood as a sum of similarly motivated individuals, to a collective view of special interest tourists who share common characteristics (e.g., shared values, beliefs and mutual interests) and group structures. This approach provides a better understanding of groupings that are not unified by a common tourism motivation, but brought together by otherwise conditioned commonalities in actual behavior triggered by supply-side contexts (e.g., Airbnb). The book considers tourism micro-segments as consumer tribes (i.e., as symbolic communities) in which individuals are embedded and loosely bound together. As there is limited research on the collectivist perspective on special interest tourism consumption, in the first part the book's conceptual/theoretical discourse contributes to a better understanding of 'groupings' in tourism behavior but also collectives that are not unified by a common tourism motivation. Presenting international examples, the book explores in Part 2 the group culture of a range of tourist tribes by describing emerging tourism micro-segments, identifying shared identities, and analyzing their collective mechanisms.

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Consumer Tribes in Tourism

Информация за книгата

Пълно описание

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