Contemporary Strategy Analysis

Name: Contemporary Strategy Analysis
Brand: John Wiley & Sons Inc
SKU: 9781119815235
Price: 66.24 EUR
Availability: InStock

Автор: RM Grant

Език:

Корици: С меки корици

Издател: John Wiley & Sons Inc

Наличност: Външен склад в ограничено количество

Изпращаме след 11-15 дни

66.24 € 129.55 лв

The updated new edition of the market-leading strategic analysis textbook, addressing the emerging c...

Информация за книгата

Автор

RM Grant

Език

Английски език

Корици

Книга - С меки корици

Издадена

2021

страници

544

EAN

9781119815235

ISBN

1119815231

Enbook ID

37129828

Издател

John Wiley & Sons Inc

Теглоt

976

Размери

201 x 249 x 24

Пълно описание

The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environmentIn Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author.Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics -- such as the corporate social responsibility movement and environmental, social, and governance innovation -- presented alongside fully integrated business models and up-to-date examples of business model innovation.Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.

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