Understanding Business Strategy

Name: Understanding Business Strategy
Brand: Springer Verlag, Singapore
SKU: 9789813365445
Price: 136.81 EUR
Availability: InStock

Confusion and Consensus

Автор: Lourdesamy Iruthayasamy

Език:

Корици: С меки корици

Издател: Springer Verlag, Singapore

Наличност: Външен склад

Изпращаме след 5-8 дни

136.81 € 267.57 лв

This book cuts through the strategy verbiage to get to the fundamentals of business strategy-its mea...

Информация за книгата

Автор

Lourdesamy Iruthayasamy

Език

Английски език

Корици

Книга - С меки корици

Издадена

2022

страници

124

EAN

9789813365445

Enbook ID

38738255

Издател

Springer Verlag, Singapore

Теглоt

221

Размери

155 x 235 x 8

Пълно описание

This book cuts through the strategy verbiage to get to the fundamentals of business strategy-its meaning, formulation, and implementation. Challenges to understanding strategy are examined, including institutions and national culture. Strategy theories are not just explained but assessed in terms of their validity, limitations, and applicability across countries, cultures, and organisations. The thinking and works of major strategists like Ohmae, Mintzberg, Porter, Rumelt, Barney, Prahalad, Hamel, Peng, Kim, and Mauborgne are reviewed in the context of strategic thinking, strategy formulation, and strategy implementation. The confusion and consensus in strategy are highlighted.While not prescriptive in terms of telling the corporate leader how to formulate strategy, for there is no one best strategy or one best way to formulate strategy, the book does identify broad approaches to corporate strategy formulation and implementation and the underlying principles. To this extent, corporate leaders and students and instructors of business and management will find the book informative and instructive.

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Understanding Business Strategy

Confusion and Consensus

Информация за книгата

Пълно описание

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