Книга Customer Relationship Management T. Vetrivel

Customer Relationship Management

Автор: T. Vetrivel
Език: Английски език
Корици: С твърди корици
Наличност: Външен склад
Изпращаме след 10-13 дни
45.89 89.76 лв
The Text attempts to provide both the theoretical and computational aspects of the subjectsas well a...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С твърди корици
Издадена
2011
страници
252
EAN
9788183568777
ISBN
8183568777
Enbook ID
33517541
Теглоt
523
Размери
157 x 235 x 18

Пълно описание

The Text attempts to provide both the theoretical and computational aspects of the subjects
as well as a number of practical experiences. The sustained interest among researchers
and academicians has resulted in a multifaceted exploration of CRM concepts, including
behavioural as well as economic aspects. A number of papers & articles in academic journals
as well as business publications, seminars and conferences have helped in disseminating
the knowledge and experience. New technologies for distributing and collecting information
have affected both companies and customers. Customers are continuously informed about
products through different modes of communication.

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