Книга Developing Global Business Communication in Asia Lockwood

Developing Global Business Communication in Asia

A Business Simulated Case Study Approach

Език: Английски език
Корици: С твърди корици
Издател: Taylor & Francis Ltd
Наличност: 50% вероятност
Ще претърсим света
244.07 477.36 лв
This book is an essential guide for anyone who wishes to develop successful business communication....

Информация за книгата

Език
Английски език
Корици
Книга - С твърди корици
Издадена
2021
страници
312
EAN
9780367356521
ISBN
036735652X
Enbook ID
33259162
Издател
Теглоt
750
Размери
174 x 246

Пълно описание

This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together.

The book aims to help learners:

  • Use authentic workplace materials to solve problems using English
  • Understand how language can be used as a lingua franca effectively when communicating
  • Understand how intertextuality between shared spoken and written texts drives communication
  • Improve communicative performance in spoken and written texts
  • Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised

This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.

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