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Drive

Name: Drive
Brand: Penguin Publishing Group
SKU: 9781594488849
Price: 21.02 EUR
Availability: InStock

The Surprising Truth About What Motivates Us

Автор: Daniel H. Pink

Език:

Корици: С твърди корици

Издател: Penguin Publishing Group

Наличност: Външен склад

Изпращаме след 9-15 дни

21.02 € 41.11 лв

Forget everything you thought you knew about how to motivate people--at work, at school, at home. It...

Информация за книгата

Автор

Daniel H. Pink

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2009

страници

256

EAN

9781594488849

ISBN

1594488843

Enbook ID

05259679

Издател

Penguin Publishing Group

Теглоt

520

Размери

236 x 160 x 28

Пълно описание

Forget everything you thought you knew about how to motivate people--at work, at school, at home. It's wrong. As Daniel H. Pink explains in his new and paradigm- shattering book Drive: The Surprising Truth About What Motivates Us , the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. §Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does--and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges. In Drive , he reveals the three elements of true motivation: §Autonomy - the desire to direct our own lives §Mastery - the urge to get better and better at something that matters §Purpose - the yearning to do what we do in the service of something larger than ourselves §Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward. §Drive is bursting with big ideas-- the rare book that will change how you think and transform how you live.