Escape Velocity

Name: Escape Velocity
Brand: HarperCollins Publishers Inc
SKU: 9780062040893
Price: 20.92 EUR
Availability: InStock

Free Your Company's Future from the Pull of the Past

Автор: Geoffrey A. Moore

Език:

Корици: С твърди корици

Издател: HarperCollins Publishers Inc

Наличност: Външен склад

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20.92 € 40.91 лв

In "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to...

Информация за книгата

Автор

Geoffrey A. Moore

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2011

страници

240

EAN

9780062040893

ISBN

0062040898

Enbook ID

04859141

Издател

HarperCollins Publishers Inc

Теглоt

398

Размери

236 x 160 x 23

Пълно описание

In "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Moore shows that winning results depend on sorting out the interplay of five distinct domains, which constitute what he refers to as a "hierarchy of powers": category, company, market, offer, and execution. Bring these five powers together in a collaborative, integrated fashion, Moore argues, and you will have a set of tools to bridge the gap between strategy and execution and successfully launch innovative ideas and new businesses. Offering a wealth of case studies to illustrate these points, "Escape Velocity" is the culmination of Moore's 25-plus year career as a consultant, entrepreneur, and venture capitalist. Bold, innovative, and smart, "Escape Velocity" is a long-overdue call-to-action for companies large and small.

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Escape Velocity

Free Your Company's Future from the Pull of the Past

Информация за книгата

Пълно описание

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