Книга Inside the Tornado Geoffrey A. Moore

Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Автор: Geoffrey A. Moore
Език: Английски език
Корици: С меки корици
Наличност: Външен склад
Изпращаме след 9-15 дни
14.61 28.58 лв
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly usef...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2011
страници
272
EAN
9780060745813
ISBN
0060745819
Enbook ID
01373894
Теглоt
202
Размери
137 x 203 x 17

Пълно описание

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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