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Fashion Brands

Name: Fashion Brands
Brand: Kogan Page Ltd
SKU: 9780749464462
Price: 38.96 EUR
Availability: InStock

Автор: Mark Tungate

Език:

Корици: С меки корици

Издател: Kogan Page Ltd

Наличност: Външен склад

Изпращаме след 14-21 дни

38.96 € 76.20 лв

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands...

Информация за книгата

Автор

Mark Tungate

Език

Английски език

Корици

Книга - С меки корици

Издадена

2012

страници

240

EAN

9780749464462

ISBN

0749464461

Enbook ID

04453487

Издател

Kogan Page Ltd

Теглоt

382

Размери

158 x 232 x 13

Пълно описание

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges.