Книга Repurchase intent in the Experiential Context Margee Hume

Repurchase intent in the Experiential Context

Using an operations and marketing perspective to invesitgate the cultural performing arts

Автор: Margee Hume
Език: Английски език
Корици: С меки корици
Наличност: Външен склад
Изпращаме след 8-11 дни
72.24 141.29 лв
The purpose of this thesis is to undertake theory development and testing particular to re-purchase...

Информация за книгата

Автор
Език
Английски език
Корици
Книга - С меки корици
Издадена
2009
страници
220
EAN
9783838327587
Enbook ID
06963004
Теглоt
346
Размери
150 x 220 x 13

Пълно описание

The purpose of this thesis is to undertake theory development and testing particular to re-purchase intention in an experiential service context, specifically the cultural performing arts. This thesis aims to contribute to the field of service research by drawing from methods and theories offered in both service operations and services marketing fields. This thesis is structured in the journal paper format with each of the chapters representing each of the five journal papers.

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