SENSORY NEUROEXPERIENCE

Name: SENSORY NEUROEXPERIENCE
Brand: OmniScriptum
SKU: 9786207514434
Price: 83.98 EUR
Availability: InStock

Managerial Innovation in Gastronomic Ventures. DE

Автор: Melissa Villalobos, Martin Leal

Език:

Корици: С меки корици

Издател: OmniScriptum

Наличност: Външен склад

Изпращаме след 5-8 дни

83.98 € 164.25 лв

The book aims to understand the neuroexperiences as managerial innovation in gastronomic enterprises...

Информация за книгата

Автор

Melissa Villalobos, Martin Leal

Език

Английски език

Корици

Книга - С меки корици

Издадена

2024

страници

172

EAN

9786207514434

Enbook ID

45924130

Издател

OmniScriptum

Теглоt

274

Размери

150 x 220

Пълно описание

The book aims to understand the neuroexperiences as managerial innovation in gastronomic enterprises. It was supported by the authors Braidot (2009), Schmitt (2006), Manzano (2012), Stevenson (2001), Daft (2005), Drucker (1997). In summary, gastronomic ventures have great opportunities in emerging markets, within which there are consumers willing to be seduced by all the commercial proposals that lead them to tour spaces where a Universe of sensory Neuroexperience is generated through managerial innovation that reaches to manifest itself in more vivid, warm and human gastronomic brands that seek to position themselves in the market in order to have an organic growth in the search for sustainability and permanence in time.

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SENSORY NEUROEXPERIENCE

Managerial Innovation in Gastronomic Ventures. DE

Информация за книгата

Пълно описание

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