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Super Stimulated

Name: Super Stimulated
Brand: Hodder & Stoughton
SKU: 9781399735155
Price: 16.53 EUR
Availability: InStock

Why We Can't Resist Bad Habits and The Science of How to Break Free

Автор: Nicklas Brendborg

Език:

Корици: С меки корици

Издател: Hodder & Stoughton

Наличност: Външен склад

Изпращаме след 3-6 дни

16.53 € 32.34 лв

Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing ment...

Информация за книгата

Автор

Nicklas Brendborg

Език

Английски език

Корици

Книга - С меки корици

Издадена

2025

EAN

9781399735155

Enbook ID

46855014

Издател

Hodder & Stoughton

Теглоt

374

Размери

135 x 216

Пълно описание

Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might not seem related. But a single phenomenon actually ties them all together: superstimuli.Superstimuli are behaviours, objects and social cues that are exaggerated, unnatural versions of things we have evolved to want and need.This hard-wired evolutionary response is why we lust after airbrushed people online, binge on fake ultra processed food and struggle to stop scrolling on social media, even when it makes us feel bad.This lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence. The more we do things that are bad for us, the harder it is to stop, and the more money they make.In Super Stimulated, international bestselling author and scientist Nicklas Brendborg shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.