Universal UX Design

Building Multicultural User Experience

Автор: Alberto Ferreira

Език:

Корици: С меки корици

Издател: Elsevier Science & Technology

Наличност: Външен склад

Изпращаме след 10-18 дни

66.04 € 129.16 лв

Universal UX Design: Building Multicultural User Experience provides an ideal guide as multicultural...

Информация за книгата

Автор

Alberto Ferreira

Език

Английски език

Корици

Книга - С меки корици

Издадена

2016

страници

242

EAN

9780128024072

ISBN

0128024070

Enbook ID

02910723

Издател

Elsevier Science & Technology

Теглоt

510

Размери

234 x 193 x 13

Пълно описание

Universal UX Design: Building Multicultural User Experience provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, in addition to the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one of the first steps in a truly global product strategy. In short, multicultural UX is no longer a nice-to-have in your overall UX strategy, it is now a must-have. This practical guide teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product. With hands-on examples throughout, readers will learn how to accurately predict user behavior, optimize layout and text elements, and integrate persuasive design in layout, as well as how to determine which strategies to communicate image and content more effectively, while demystifying the psychological and sociopolitical factors associated with culture. The book reviews the essentials of cognitive UI perception and how they are affected by socio-cultural conditioning, as well how different cultural bias and expectations can work in UX design. Teaches how to optimize design using internationalization techniquesExplores how to develop web and mobile internationalization frameworksPresents strategies for effectively reaching a multicultural audienceReviews the essentials of cognitive UI perception and the related effects of socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design

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Universal UX Design

Building Multicultural User Experience

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