What Clients Love

Name: What Clients Love
Brand: Headline Publishing Group
SKU: 9780446556026
Price: 18.17 EUR
Availability: InStock

Автор: Harry Beckwith

Език:

Корици: С твърди корици

Издател: Headline Publishing Group

Наличност: Външен склад

Изпращаме след 14-21 дни

18.17 € 35.53 лв

In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-t...

Информация за книгата

Автор

Harry Beckwith

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2010

страници

304

EAN

9780446556026

ISBN

0446556025

Enbook ID

04079973

Издател

Headline Publishing Group

Теглоt

230

Размери

124 x 190 x 17

Пълно описание

In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as 'Thinking and Planning', 'Communicating' and 'Serving The Client', Beckwith shows how effective marketeers need to be brief, succinct and 'cut to the close'. WHAT CLIENTS LOVE also reveals the very nature of a service and why the phrase 'pushing the product' itself begins to suggest why this more aggressive approach fails, since you cannot 'push' a relationship, as people know from their failed attempts to do so in non-business situations.

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