Advanced Design

Name: Advanced Design
Brand: Springer Nature Switzerland AG
SKU: 9783030957810
Price: 103.27 EUR
Availability: InStock

Universal Principles for All Disciplines

Автор: John Reis

Език:

Корици: С твърди корици

Издател: Springer Nature Switzerland AG

Наличност: Външен склад

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103.27 € 201.98 лв

This book is about design. Everybody does design, from artists to engineers, from interior designers...

Информация за книгата

Автор

John Reis

Език

Английски език

Корици

Книга - С твърди корици

Издадена

2022

страници

216

EAN

9783030957810

Enbook ID

38505128

Издател

Springer Nature Switzerland AG

Теглоt

518

Размери

155 x 235 x 18

Пълно описание

This book is about design. Everybody does design, from artists to engineers, from interior designers to industrial designers. We design our days, and we design our lives. This book presents the three universal activities that everyone uses, no matter who they are or what they do. These three activities are 1.) clarify an ambiguous project, 2.) generate ideas, and 3.) select one idea for implementation. This book also presents how the psychology of design impacts our effectiveness with each of these three activities, from creativity through decision making, intuition through analysis, and cognitive enhancement through design biases. Although the examples provided in this book primarily target the diverse disciplines of art (painting) and engineering, they can be easily understood and adapted by designers in any discipline.This book helps advanced design students and working professionals in any discipline to understand why and when the basic design principles they were taught work or do not work and, as a result, improve their design effectiveness.

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Advanced Design

Universal Principles for All Disciplines

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